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Stir it Up

   An eNewsletter for the online decorative artist. Vol. 13  

Zoom Walls are the New Feature. 

April 9, 2021 – Beth Warnecke & Kathy Otto

Now that we are over a year into this new normal of spending more time at home and interacting with friends, family, and coworkers solely over video chat, it's not surprising that many of us are craving a bit of change, especially when it comes to our interiors.

This new norm of working from home does not seem to be stopping anytime soon, and the design tips to up your digital game are abundant on the web.


Tips on proper lighting, and camera placement, along with appropriate color and design choices to make the space behind you as appealing as possible, have become the new Google search rage. 

This is where decorative painters step in. We, as artists and finishers loved the idea of feature walls when they became popular. One wall, quick and easy, you can throw them in between other projects. That is what the new Zoom wall is - a feature wall with a purpose.  Sitting in front of anything other than a blank wall creates a mood, whether it’s an eclectic picture wall, a mix of patterns or textiles, or a colorful wall.  

You can make them understated like in Beth’s client’s home office or showcase your client’s style as seen in Kathy’s project. Try to make the backgrounds as eye-catching as possible but don’t overdo it with too much going on behind you. The goal of the Zoom app is to create the feeling of sitting and talking in a room together, so ultimately, the focus should be on you or your client.