Growing Your Faux And Mural Business

Over the past few months, I have seen many faux artists and muralists asking how to get jobs. I am very fortunate that this is not something I have to worry about, and I would like to help those who are not sure how to grow and sustain their business.

The first thing you need to know is: who is your client, where does that client live, how is the economy in your area, and how far are you willing to travel to get and sustain those clients. You can find out these details by asking at your local paint store, Home Depot, Lowe's, or even your grocery store. You can also learn a lot just by observing what people are doing, where they are shopping, and by looking at local real estate brochures. Most grocery stores have free papers and magazines geared to the area, pick them up and browse through them. See what’s out there.

Have a business card that stands out. I highly recommend Moo, they have a great assortment and are reasonably priced. Always have cards with you. I can’t tell you how many times I’ve heard an artist say, “I don’t have a card with me right now.” It doesn’t matter where you are, the gym, grocery store, hardware store, or paint store, anywhere you interact with people. Always ask, “May I give you my business card?” They may not be interested, but their friend might be.

It takes a little getting used to asking that question, but what is the worst that can happen? They say no. No harm done, and you move on. I have given out cards at weddings and all kinds of gatherings, one-on-one in the grocery store, even when someone notices I’m a painter because of my clothes.

Next, visit all your local paint stores and ask to leave your cards there. I have never had anyone say no, they want your business too. Get in touch with local realtors and ask if you can give them some cards. Their clients are always asking for recommendations. Pick up local real estate brochures and reach out to those agents. They also want your business. Most realtors already have contacts for electricians, plumbers, and handymen, you should be one of those trusted referrals.

Now, if you are really serious about growing your business, join a group such as National Association of Home Builders. It is one of the best things I ever did. That means attending meetings, getting to know local builders and contractors, and building real relationships. You will meet people who can connect you to everything you might need.

There is also a council within NAHB called Professional Women in Building Council. It is a wonderful resource and is active in many states. If there isn’t one nearby, look into your local Chamber of Commerce. Join, attend events, and connect with members. Don’t just join and stay inactive. You will be amazed at how many new people you meet, and don’t forget your business cards.

Treat this as a business. Print a small brochure to hand out and show people your work. People love seeing photos, and with cell phones, you can easily pull up your latest projects or samples. Keep creating new samples and trying new techniques, you may be surprised by what you come up with.

Take notes on who you speak with and follow up with a phone call. A simple message like, “I just wanted to check in and see if there is anything I can help you with,” goes a long way.

Never give a price until you have seen the job, taken measurements, and calculated your materials. Then provide a proper estimate. Clients will understand that you need time to put numbers together. There is nothing worse than giving a quick price and later realizing you underbid. It’s painful and avoidable. We have all done it at some point.

If you have questions, call another IDAL member and ask. There is a lot of knowledge out there.

Lastly, always take a deposit. My standard is 25 percent. This greatly reduces the risk of not getting paid. Do not start work without it. You should never be paying out of pocket for materials.

Some of you use formal contracts. I personally work from a signed estimate and deposit. It is rare that my final invoice changes unless the scope of work changes. Have your invoice ready at the end of the job so the client understands the final balance. My expectation is to complete the work, clean up, and collect final payment before leaving, unless other arrangements have been made.

This is absolutely doable. It is not always easy to ask for work, but if you sit by the phone waiting for it to ring, it won’t. Always ask for the business. The worst that can happen is they say no, or “not right now.” Sometimes they will refer you to someone else.

Good luck, and keep on painting – Donna Mock