In a recent sit-down with Regina Garay, an expert in marketing strategies for creative businesses, we dove into the intersection of AI, digital media, and the importance of time management. Regina shared valuable insights into how artists and small business owners can harness the power of digital tools like Pinterest, while balancing the practical demands of their craft.
The Power of Pinterest: More Than Just a Visual Platform
Kicking off the discussion, Brian, our host, asked Regina to shed light on the real business potential of Pinterest. Regina didn’t hesitate to explain why it’s a must-have tool for creatives, particularly those looking to grow their businesses.
"Pinterest isn’t just another social platform; it’s a search-based platform that keeps working for you long after you’ve posted content," Regina shared. Unlike Instagram, where content has a short lifespan of about 48 hours, Pinterest ensures your work remains visible for months, or even years. "I recently spoke with an artist whose entire portfolio is on Pinterest. Even though she hasn’t updated it in a while, she’s still getting weekly orders just because people are searching for and finding her older work," she added.
This long-lasting visibility makes Pinterest a powerful tool for artists, especially when compared to Instagram, where continuous promotion is required to stay in the spotlight.
A Story of Success in Digital Marketing
Brian pressed Regina for specific success stories, particularly from a business perspective. While she couldn’t provide exact numbers on Pinterest's impact, she mentioned how AI and Pinterest have transformed marketing for many artists.
“Take, for example, an artist using Canva to create designs. She relies entirely on Pinterest for orders, and thanks to how the platform works, she’s still receiving inquiries and sales from pins posted years ago. That’s the kind of longevity that other platforms simply don’t offer,” Regina explained.
AI as a Support System, Not a Replacement
The conversation then shifted to AI, with Brian wondering how it fits into the world of decorative arts. Regina explained that, contrary to popular belief, AI in this context isn’t about generating images but more about supporting business operations and marketing strategies.
“For decorative artists—muralists, canvas painters, plasterers—AI can help develop business strategies, write website copy, and even consult on client communications,” Regina said. She emphasized that AI should be viewed as a tool to enhance, not replace, the work that artists are already doing. "When I write a letter, for example, I don’t ask AI to write it for me, but I do ask for recommendations. It helps fine-tune my message, especially in sensitive situations where tone is crucial," she elaborated.
Regina shared a specific example of how AI can assist in difficult conversations with clients. "Sometimes, you need to address a sensitive issue, and AI can help you phrase it in a way that softens the message while still getting the point across."
Time Management: Flexibility is Key
As a former decorative painter herself, Regina also touched on the importance of time management for artists. While rigid schedules might not suit the creative mind, having a flexible structure is crucial for balancing the demands of client work, marketing, and personal care.
"Every week is different for an artist. That’s why learning how to manage your time in a flexible way is so important. It’s not just about getting work done; it’s about setting boundaries, prioritizing your tasks, and making time for self-care," Regina emphasized. This kind of balance is essential for both mental and physical well-being, something many artists struggle to achieve.
The Overlooked Importance of Digital Media Management
Brian brought up an interesting point about digital media management, asking why it’s so critical for decorative artists to prioritize this area. Regina had a clear example ready.
"I once represented a brand, and we missed a major opportunity—a magazine feature—because I couldn’t find the right images in time," Regina confessed. That experience taught her the importance of organizing digital assets, whether it’s photos, videos, or graphics. "Opportunities can pop up at a moment’s notice, and if you’re not organized, you might miss out. Having your digital assets ready is essential for promoting your studio and jumping on opportunities as they arise."
Conclusion: Practical Tips for Artists in the Digital Age
Regina’s insights are a treasure trove for decorative artists and small business owners navigating the digital world. Whether it’s leveraging Pinterest for long-term exposure, using AI as a supportive tool, or managing your time and digital media efficiently, Regina’s advice is all about making the most of available resources while staying true to your craft.
In the end, it’s clear that digital tools are not just extras for creative professionals—they’re essential components of a successful, sustainable business strategy. With the right approach, artists can expand their reach, improve client communications, and stay organized in a fast-paced digital world.
Comments